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Therapedic Launches New POP
September 12,
2012 by in UnCategorized 
By Home Furnishings Business in Display on September 13, 2012
Mattress vendor Therapedic will showcase cutting edge, active-lifestyle point-of-purchase materials the Oct. 13-18 High Point Furniture Market.
The merchandising for the new Agility Collection highlights its flexible and responsive sleep surface, demonstrating its effectiveness for those who need to rest and repair their bodies after a tough workout. Therapedic will show the Agility collection and POP solutions in showroom located in IHFC, space M-607 of the International Home Furnishings Center.
Therapedic has developed three key banners as part of its new display. The first shows a woman jogging and explains how Agilitys components support each part of her body with clear notations, such as Memory gel foam cushions the shoulders and Mini-micro coils support legs and feet. A second banner showcases a woman on the beach in a yoga pose with the headline fit for your body, while a third depicts a mattress cut-away to explain each of the mattresses seven layers.
For athletes, outdoorsmen and active people who push their bodies to the limit, we know getting a proper nights sleep is crucial, because thats the time when our bodies repair themselves. Its part of living a healthy lifestyle, said Princeton, N.J.-based Therapedic president and CEO Gerry Borreggine. "In marketing Agility, we wanted to help retailers reach that demographic by easily showcasing there is a difference when selecting a mattress, and active consumers need a product like ours that is cooling, supportive, resilient and contours the body."
The Agility Collection is made with thousands of micro-pocket springs encased in a three-way stretch fabric to give the mattress a quick response surface feel and allows it to be highly resistant to body impressions and sagging. Preserve VG, the first bio-based viscoelastic gel foam on the market, is swirled into the foam compound, to add comfort and cooling performance to the line. Each mattress in the four-model series features a combination core, which includes a mix of high-density foam, Preserve VG and thousands of pocketed micro-coils, offering unmatched comfort and support.
The Agilitys four models, the Dash, the Tango, the Freestyle, and the Crossover, comprise the national line and range in retail pricing from $1,299 to $2,499 in queen.