Wayfair, Coastal Living Create Online Boutique

September 11, 2012  by in UnCategorized   

By Home Furnishings Business in on September 12, 2012

Boston-based home furnishings retailer Wayfair has partnered with shelter magazine Coastal Living to create an online boutique of curated products chosen by the magazine's editors.

This partnership brings Coastal Living readers one step closer to the images seen each month in the magazine and offers the opportunity to explore Wayfair's selection of home products through the lens of coastal style.

"The launch of Coastal Living at Wayfair is a major milestone on our path to building the best content-driven shopping experience for the home," said Niraj Shah, CEO of Wayfair. "Coastal Living is an exceptional brand with a loyal and enthusiastic following that is passionate about home design. We are thrilled to embark on a partnership that provides shoppers an expertly curated vantage point for exploring and discovering our zillions of options for the home."

The Coastal Living boutique offers fresh content every week thematically tied to the most current issue of Coastal Living magazine, encompassing various aspects of coastal style, travel and food. With 5 million products from 5,000 brands spanning every style and price point, Wayfair is positioned to offer the range of home furnishings and décor items necessary to extend any design aesthetic to e-commerce. Coastal décor enthusiasts will be able to capture and create the looks they love by purchasing items curated by the editors of their favorite shelter magazine.

"The Coastal Living boutique simplifies the path from inspiration to realization by offering shoppers tons of options in great home decor and coastal style," said Antonia van der Meer, editor in chief, Coastal Living. "We are able to better serve our readers by bringing the design aesthetics we love to one trusted retail destination for the seamless extension of our brand into their homes and lives."

Coastal Living at Wayfair delivers a natural extension of magazine content with four main feature areas; House Tour, Get The Look, Life+Style and Things We Love. In addition to presenting hand-selected products, Coastal Living at Wayfair also offers the largest collection of Coastal Living brand licensed products in one place, including furnishings from Stanley, Jaipur and Lloyd/Flanders.

"Our partnership with Wayfair enables us to broadly leverage the Coastal Living brand equity to drive product sales in the ecommerce space," added Charlie Kammerer, group publisher, Coastal Living and This Old House. "We are excited to work with the team at Wayfair to raise the bar on what constitutes a well-executed connection between media content and e-commerce."