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Latex International Unveils New Web Site
September 10,
2012 by in UnCategorized 
By Home Furnishings Business in Internet on September 11, 2012
Foam mattress and component manufacturer Latex International has launched a revamped Web site.
Stocked with information for retailers and consumers, the site is designed to both educate and debunk myths about latex sleep products.
The site features the companys new logo, a fresh look with soft blue and green colors and the trademarked tagline "Talalay LatexLift, Relax Relieve" to correspond with a new initiative to energize the already fast-growing latex category through better education about the advantages of latex.
Our goal is to better educate both consumers and the bedding industry to the wonderful benefits of latex what it does to lift your body, and relieve tension and pressure for a healthy sleeprather than focusing on the technicalities of what latex is. Thats not what the typical consumer really wants to know, said Shelton, Conn.-based Latex International Vice President of Strategic Marketing Tom Eisenberg. And just as were educating people through our website, were committed to RSA and manufacturer training for any retailer with a Talalay latex mattress line.
The new site is designed to provide easy to understand resources. Consumers will benefit by looking under the tab Latex Beds, which includes sections titled How to Buy a Bed and How Latex is Used Today. Additionally, under the tab Latex Material browsers can learn what latex is, how its made, and the differences between Talalay latex and memory foam. A product finder makes it easy to pinpoint the brands already offering latex mattresses, toppers and pillows. The easy to navigate website is visually appealing with dozens of photos, videos, easy-to-understand graphs, and available downloads of product descriptions.
Our research shows that consumers and retailers clearly want an alternative choice to memory foam, and this site will help provide the information needed to make that choice," Eisenberg said. "There are so many benefits to latex, that it really gives our partners a way to differentiate their product on the sales floor.