The Brick Furniture Chain is Back

September 5, 2012  by in UnCategorized   

By Aggregated Content in Business Strategy on September 6, 2012 from http://www2.macleans.ca/2012/09/06/canadas-ottoman-empire/

The Brick is known across Canada for its overstuffed furniture, gleaming appliances and commissioned sales staff.

The home furnishings retailer's merchandise is neither high-end, nor particularly trendy-and it's often touted in television ads by a breathless announcer who gushes about limited-time sales. The straightforward formula was pioneered by an unlikely businessman: would-be professional hockey player and Edmontonian Bill Comrie (who is father to not one, but two former NHLers).

And it hasn't changed much over the past four decades.

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