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Behind the Scenes at Ikea
September 1,
2012 by in UnCategorized 
By Aggregated Content in Business Strategy on September 2, 2012
from http://thestar.com.my/lifestyle/story.asp?file=/2012/9/3/lifeliving/11944677&sec=lifeliving
Apparently, to understand home furnishings giant Ikea, you need to experience Ãlmhult in Sweden, aptly dubbed the "heart of Ikea."
That's just what a group of journalists did when they were allowed to tour the retailer's headquarters and see the company's product development in the works.
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