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Las Vegas Market Reveals "First Look" Favorites
September 4,
2012 by in UnCategorized 
By Home Furnishings Business in Social Media on September 5, 2012
Las Vegas Furniture Market has revealed favorites from its Summer Market First Look: Ready Your Repin social media campaign.
The campaign on Pinterest debuted at the recent show with three product boards (Furniture, Accents, Gifts & Holiday); and featured new products in all home furnishings categories, price points and styles, and let buyers and interior designers weigh in on their favorite furniture, accessories and gifts.
First Look furniture followers favored the upbeat, vibrant patterns of lifestyle products designer Liora Manné, whose indoor/outdoor Gigi Chair earned top repins and likes. Shown in a painterly, antimicrobial and UV-resistant fabric called Floralies, the chair is available in any of Mannés Lamontage patterns, which can be seen year-round at World Market Centers Las Vegas Design Center, located in Building A, Suite 214.
First Look accents followers, fancied novelty lighting from Creative Co-Op this summer, and the companys Dolomite Owl Table Lamp earned the most accolades. Equal parts whimsy and elegance, the stately lamp perfectly blended the formal/casual balance desired by many homeowners today.
The romantic stylings of Midwest-CBKs Vintage Chic Collection won most repines from First Looks gift and holiday followers this summer. The broad line, which includes textiles, lighting, picture frames and glass accents, offers nostalgic elements of lace and ribbons and a reserved gray/taupe colorway peppered with muted purple and black accents.
Other best-of-show products spotted on Las Vegas Markets Summer 2012 Pinterest product boards include: a versatile ikat area rug from Suryas Frontier Collection; heavily textured Trellis vases from Lazy Susan; the elegant Du Barry chest of drawers from John Richards Florence de Dampierre Collection; Peninsula Homes Umbria table, complete with a scroll base and distressed tabletop; an adorable ceramic tabletop bird feeder from Napa Home & Garden; a contemporary centerpiece from Accent Decor called Beyond; Inspire wood signs from Collins Painting & Design and clever serving spoons from Shiraleah.
Followers received daily new product pins leading up to and during market and were able to identify the new products by the First Look stamp. Manufacturers of the products that acquired the most likes and repins will be featured in marketing campaigns and a special showcase at the Winter Market.
Expanding upon the popular First Look program and delivering its content across multiple platformsa trends presentation and look book, and highly-visual product display at market, and now via social media channelsreinforces our commitment to showcasing trends in a compelling fashion and supporting the thousands of new product introductions at Las Vegas Market, said Dana Andrew, vice president of global marketing & communications for International Market Centers, parent company of Las Vegas Market. We were thrilled to see the increased enthusiasm around the First Look: Ready Your Repin campaign and look forward to continued momentum.