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Najarian Adds 3rd Floor to High Point Showroom
September 4,
2012 by in UnCategorized 
By Home Furnishings Business in Case Goods on September 5, 2012
Case goods importer Najarian Furniture is expanding its showroom in the 220 Elm building for the October High Point Furniture Market.
Renovations are underway as Najarian adds a third floor and 7,000 square feet of space to its current two-level showroom in space 220, bringing the total square footage to 30,500. The company relocated from another 220 Elm building showroom in April to accommodate the launch of Najarian Kids, a new line of youth furnishings.
In its regular line, Najarian will introduce six bedrooms and seven dining rooms in a range of clean-lined transitional and contemporary styles during the fall trade show. Introductions include a boldly styled dining room with mirrored accents, complementing the well-received mirrored bedroom group that Najarian featured this spring.
The expansion of our showroom space enables us to offer a greater assortment of product, said Michael Lawrence, vice president of sales and marketing. In fact, this is the biggest product introduction weve ever had--were showing twice the amount of new goods than in previous markets.
The showroom expansion also helps accommodate a robust youth furnishings category launched in the spring, according to Lawrence: Well devote the first floor to Najarian Kids and use the other two levels to show new bedroom and dining room introductions, as well as many of our in-line best sellers.
During the October market, Najarian plans to add four new youth bedrooms, including a sports-themed group for boys licensed by Major League Baseball. The company also will feature the three licensed youth lines it launched in April--Hello Kitty, Paul Frank and Barbie.
Lawrence added that 220 Elm--with its strong base of transitional and contemporary wood and upholstery specialists--has proven to be the perfect spot for Najarian: Its a good fit for our line and it attracts the types of top retailers were trying to reach.
He said the fact that Najarians entrance faces the buildings courtyard is another big plus.
Najarian will hold a grand-opening party in its expanded showroom during the evening of Saturday, Oct. 13. The event will feature a Greek band, along with drinks and hors doeuvres.