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Griffith, Cooper Join FXI
September 4,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on September 5, 2012
Jacqui Griffith and Aubrecia Cooper have joined foam supplier FXI's consumer bedding division as senior director of marketing and product manager, respectively.
The two new consumer marketing appointments aim to help the division provide further support to its growing dealer network.
Griffith joined FXI, Media, Pa., after serving as senior marketing director of KNEX Brands, an international leader in construction toys, where she spearheaded marketing initiatives for prominent brands such as Nintendo. With more than 25 years of consumer product experience, Griffith is responsible for leading all marketing and branding initiatives for the companys consumer bedding division. She will develop and oversee marketing messages for all consumer communications as well as direct the product strategy and development process from conceptualization through fulfillment.
Cooper most recently was marketing and product development manager for Just Born Inc., the manufacturer of leading candy brands such as Peeps, Hot Tamales, and Mike & Ike in more than 35 countries. As product manager, Cooper will focus on product planning and marketing for FXI. She will also assist in product development, identifying target markets and product forecasting.
Jacqui and Bre bring decades of unparalleled marketing and branding experience to our team," said FXI Senior Vice President of Consumer Products Diane Adams. "Both have worked on campaigns for some of the most recognizable consumer products in the world. Their experience in building consumer products will greatly impact our retailers and prove to be instrumental in helping us grow our brands.