Italmond Retains MVC for Re-Branding

January 5, 2010  by in UnCategorized   

By Home Furnishings Business in on January 6, 2010 Italmond, Los Angeles, has retained MVC Agency to direct a comprehensive rebranding campaign designed to establish the company as a recognized leader in the high-end furniture market.
 
The custom furniture manufacturer, which works with designers and the hospitality industry, was acquired by new owners in 2007.
 
"Italmond's mission has always been to manufacture the most exquisite custom furniture and provide customers with a superb experience at every step," said Barbara Jiron, Italmond's director of operations. "Now our image, messages, and marketing will build dynamically on that promise."
 
The 27-year-old company has a reputation for fine traditional and transitional pieces featuring quality wood, fine finishes and fabrics, and custom work. The company will further broaden the scope of its designs to include upscale contemporary pieces equally suited for luxurious and high-end spaces.
 
"MVC's primary goal is to rightfully place Italmond at the very top of its market segment in terms of their brand position and the lifestyle values that its products and services communicate," said Jason Pires, president of MVC Agency. "We are starting with a redesign of Italmond's logo and development of new positioning messages and taglines, and then will completely redevelop their Web site, including its look, feel, and content.:

The revamped Web site will feature Italmond's existing collection of 500 pieces and will allow users to easily prepare and submit custom orders, including options to choose their starting design, materials, colors, and fabrics while also submitting their own reference images.
 
MVC is a creative marketing agency specializing in brand development and advertising for the luxury lifestyles industries and specializes in home furnishings.