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Greenington Moves to IHFC
August 29,
2012 by in UnCategorized 
By Home Furnishings Business in Home Office on August 30, 2012
Upscale bamboo furniture vendor Greenington has a new, permanent showroom in the International Home Furnishings Center for High Point Furniture Market.
The company will exhibit in a 1,912-square-foot showroom located in Space 517 of the IHFCs Hamilton wing.
As weve grown, weve been on the lookout for the right permanent location in the IHFC, said Yang Lin, president. This new showroom is in a very good spot in the big building, where our customers will be able to easily find us.
Lin launched Greenington in 2006 after spending more than 10 years in the production of other high-quality bamboo products. The companys line is produced in China by craftsmen from the finest five-year-old Moso bamboo, said Lin. Since bamboo is a rapidly renewable resource that grows to maturity in five years or less, our line is very sustainable and environmentally friendly.
The bamboo is harvested from managed forests, then treated and kiln-dried to a specific moisture content before heading into production.
Our classic bamboo is 20 percent harder than oak, and our Exotic bamboo is 100 percent harder than red oak, according to Lin.
Greeningtons line features a range of indoor furniture, including bedroom, dining room, occasional furniture, media centers, barstools and decorative screens. Styling ranges from transitional to contemporary, with pricing in the medium to upper-medium range. All products are made of 100 percent solid bamboo, with no MDF, plywood or other wooden material.
The Exotic line features a rich, dark caramelized finish. Other finish choices include dark chocolate, nutmeg and dark walnut, as well as a natural caramelized tone.
At the October market, Greenington will introduce a dining, barstool and occasional collection in mixed media that combines bamboo with metal.
This is an exciting new direction for us, said Lin. Its a very high-end, modern look at an affordable price. As a leader in the bamboo segment, were always trying to give our retailers fresh products and styles to attract new business.
Julie Messner, vice president of leasing for International Market Centers, said Greeningtons decision to lease a permanent space shows a long-term commitment to the High Point Market and its continued growth. Having a permanent showroom will allow Greenington to establish some equity in their location, so buyers know where to find them each market.