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Comfort Solutions Expands King Koil With China Retail
August 27,
2012 by in UnCategorized 
By Home Furnishings Business in Mattresses on August 28, 2012
Mattress manufacturer and licensor Comfort Solutions and its Shanghai-based licensee plan to open as many 50 new King Koil retail outlets in China next year.
The licensee, King Koil-China, and Comfort Solutions, Willowbrook, Ill., have signed a new perpetual agreement for King Koil-China to make, market and sell King Koil mattresses throughout China and in new King Koil-branded retail stores the licensee plans to open in 2013. The licensee plans to establish a total of 500 stores across China over the next five years.
King Koil-China is opening a third manufacturing facility to increase its capacity and to prepare to supply next year's retail expansion.
King Koil-China has been an exceptionally strong and growing presence overseas since 2000, when the original license agreement was signed, said Comfort Solutions President and COO Dave Roberts. The decision to create a perpetual relationship and to begin leveraging the King Koil brand at retail demonstrates the high level of interest and trust in our name that exists overseas today.
Were very excited about this new partnership and about King Koil-Chinas intention to significantly extend and expand the distribution of the brand in the years ahead.
A global mattress company, Comfort Solutions is the sixth-largest bedding producer in the United States and has 37 international licensees serving 80 countries. Under its Never Stop Dreaming brand message, the company markets multiple sleep collections including iMattress, Laura Ashley, Natural Response and The Dr. Breus Bed, in addition to King Koil products.