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Decor-Rest Retains Daly Group
August 26,
2012 by in UnCategorized 
By Home Furnishings Business in Advertising on August 27, 2012
Upholstered furniture vendor Décor-Rest has hired home furnishings marketing communications firm the Daly Group to re-energize its U.S. presence.
Décor-Rest is taking assertive actions to capture specific demographic opportunities in the U.S. marketplace, said Christina Marzilli, COO of Toronto-based Décor Rest. The time is right. The competitive landscape has shifted in our favor with the Canadian/U.S. dollar in an equal exchange rate and our logistic ability to deliver custom upholstery in two weeks from Toronto, has all lead to our decision to confidently plot a course to aggressively build on our U.S. business.
Décor Rest, which celebrated 40 years in business this year, is listed as one of the top manufacturers in Canada. A family owned business, led by co-founders Angelo Marzilli Sr. and Christina Marzilli is a very hands-on operation. Son, Angelo Jr. is taking a strong leadership role in sales, logistics and production for the company.
We chose the Daly Group because they are hands-on like us and they will develop a very distinctive and unique marketing and merchandising plan for our specific manufacturing capabilities. They are experts at communicating a home furnishings companys strengths and for finding clever and affordable ways to maximizing marketing budgets, said Christina Marzilli. We were impressed by their other clients marketing strategies and the leveraging of their budgets.
Along with retaining the Daly Group, Décor Rest will hire a dedicated sales organization to handle the U.S. market, creating U.S. specific retail programs supported by consumer advertising to reach targeted consumers and drive traffic into the retailers.
We believe supporting the retailer with a strong brand awareness campaign is paramount to the success of our U.S. business. American consumers are ever-brand conscious and take the time to educating themselves on major purchases, said Marzilli. Our trend setting neighbors to the south will have a positive effect on the Canadian marketplace.
Décor-Rest shows at High Point Furniture Market at 208 Jacobs Place.