Haynes Furniture Co. Goes After Younger Market

August 21, 2012  by in UnCategorized   

By Aggregated Content in Furniture Retailing on August 22, 2012 from http://hamptonroads.com/2012/08/haynes-targets-younger-market-lifestyle-pitch

Haynes Furniture Co. has created a new retail concept and new advertising to go with it in hopes of attracting younger, hipper customers.

As sales have stagnated for established middle-age consumers who have less need for new furniture, Haynes saw an opportunity to go after those ages 25 to 35 who are outfitting apartments or first homes, said E.J. Strelitz, the Virginia Beach-based retailer's president and CEO.

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