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Peterson to Lead Pure LatexBliss NW Sales
August 22,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on August 23, 2012
Joseph Peterson has joined luxury mattress brand Pure LatexBliss to lead sales for the company in the northwestern United States.
Peterson, a 15-year industry veteran, most recently served as key account manager at International Bedding Corp., where he was responsible for training and managing associates across California. Recognized by IBC as the top specialty bedding sales person in 2010, Peterson is credited with growing his territory by 500 percent in three years, with half of that growth coming from signing new dealers. Peterson first got his start in the industry in 1998 as a customer service and key account manager at Serta.
As we continue to expand nationally, we need strong leadership at a regional level to support our growth, said Atlanta-based Pure LatexBliss Co-Founder and CEO Kurt Ling. In addition to his in depth understanding of our industry, Joseph is a proven leader with a broad base of customer relationships and a long history of sales success, driving high performance results. His key account sales experience is going to be a tremendous asset for Pure LatexBliss as we build our brand in the northwest.
Peterson received his bachelors of arts degree in communications from the University of Utah. He currently resides in Salt Lake City, UT with his family.