Hickory Springs Partners with Godfrey

August 20, 2012  by in UnCategorized   

By Home Furnishings Business in Business Strategy on August 21, 2012

Components supplier Hickory Springs Manufacturing Co. has named a new marketing agency.

Hickory Springs selected Lancaster, Pa-based Godfrey to manage its public relations and strategic communications program.

"We are a company on the move," said David Colburn, Hickory Springs president and CEO. "While we remain focused on a tradition of service to the furniture and bedding industries, we are also looking to the future, tapping into our entrepreneurial culture and decades of experience in the engineering, design and manufacture of seating to diversify into new markets. In the transportation market, for example, Hickory Springs has established a reputation as a manufacturer of world-class seating for the school bus, golf cart and heavy truck industry. We're excited to welcome Godfrey to our team and anticipate a partnership that will help us leverage the experience and success of the past to support and strengthen established markets while seizing new opportunities for growth."

Hickory Springs is a privately held company that supplies components for bedding and furniture industries, as well as for transportation, healthcare, packaging and the government.

"As we continue to diversify into these new markets and market segments over the next five years, this partnership will enable us to meet our ambitious growth goals," said Dwayne Welch, executive vice president and chief sales and marketing officer of Hickory Springs.

"Godfrey's deep branding and communications experience made them the best partner to strengthen our success within our existing and new market segments."