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Macy's Sues JCPenney over Martha Stewart Deal
August 15,
2012 by in UnCategorized 
By Aggregated Content in Business Strategy on August 16, 2012
from http://www.nypost.com/p/news/business/macy_martha_brawl_gets_bigger_K5den243c7qKXpq7SWsDGJ?utm_medium=rss&utm_content=Business
Macy's has been mixing it up in court with Martha Stewart - and now it's JCPenney's turn.
Macy's yesterday sued Penney to block the latter's recent licensing tie-up with Martha Stewart Living Omnimedia, as Macy's already has a long-term licensing deal with the domestic diva to distribute an exclusive line of home furnishings.
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