Gloster Opens Los Angeles Showroom

August 8, 2012  by in UnCategorized   

By Home Furnishings Business in Outdoor Furniture on August 9, 2012

British luxury outdoor furniture brand Gloster has opened a new flagship showroom in Los Angeles. The grand opening will take place in early October.

Located in one of the city€™s most vibrant design districts at 471 N. Robertson Blvd. in West Hollywood, the new showroom has good company, situated directly across the street from Italian restaurant Cecconi€™s and is near renowned names in architecture and interiors such as the glamorous décor of The London Hotel created by British designer David Collins and the Pacific Design Center designed by Architect César Pelli.

In addition to providing a regional hub for Gloster products and services for retailers and designers, the new Gloster flagship showroom aims to increase brand awareness in the Los Angeles design community.

Gloster has partnered with Ron Safran, the owner of Victory Furniture showrooms and a long term partner of Gloster Furniture, for the new showroom.

€œI am very excited about partnering with Gloster in this new venture. Reinvention is necessary to succeed and grow in today€™s market and this new Gloster showroom, coupled with a great product collection and service offering, demonstrates our ambitious plans to grow Gloster€™s brand presence in this region.€ said Safran.

€œGloster is currently the worldwide leader in luxury outdoor furniture and over the last six months we have been working extensively on an ambitious brand development strategy to ensure Gloster remains at the forefront of the luxury outdoor furniture market,€ said Gloster Brand Director Nick Powell. €œWe are very much looking forward to the opening of our first flagship store later this year.€

€œThis development demonstrates our continued investment in the Californian region and we look forward to developing with all our partners in the region as a result of this new sales facility,€ said Gloster Furniture President Eric Parsons.