Soft Surroundings Take on Majority Owner

August 6, 2012  by in UnCategorized   

By Aggregated Content in Business Strategy on August 7, 2012 from http://www.stltoday.com/business/local/soft-surroundings-takes-on-a-majority-owner-as-it-looks/article_8be10c48-e011-11e1-a1cc-001a4bcf6878.html

As it looks to grow its number of physical stores, Creve Coeur-based Soft Surroundings has formed a strategic partnership with a private equity firm, which now has a majority interest in the largely catalog and Internet-based retailer.

Los Angeles-based Brentwood Associates has taken between a 50 and 60 percent interest in the company in a deal between $150 and $200 million that closed last week, said Tom Wilcher, the chief executive of Soft Surroundings. 

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