Tempur-Pedic Opens 1st Dedicated Store

August 6, 2012  by in UnCategorized   

By Home Furnishings Business in on August 7, 2012

Bedding supplier Tempur-Pedic International (NYSE: TPX) has opened its first dedicated bedding store in Natick, Mass.

Conceived to immerse consumers in the brand experience, the flagship store invites shoppers to explore the full product line in one place, at their own pace. The 3,500-square-feet space is located in the Natick Mall.

"Tempur-Pedic has always had a strong focus on establishing a dialog and engaging directly with the consumer," said Patrice Varni, vice president, direct-to-consumer sales and marketing. "The opening of our first store is a logical next step. We're excited to bring our products to life in a retail environment designed to provide product education, build consumer awareness and enhance brand loyalty."

The Tempur-Pedic is a no-pressure sales environment, featuring an array of 'micro-bedroom' areas. The 12 beds offered are grouped by collection, creating a sense of privacy and making it easy for consumers to browse and compare mattresses. Sampling from a pillow bar allows them to fine tune their quest based on individual preference.

The store showcases the full Tempur-Pedic product line across all categories, including beds, pillows, bed linens, slippers, and home and travel. In addition to its own proprietary products, the Tempur-Pedic store sells items that complement the brand, offering a selection of  candles from NEST Fragrances with other products that extend comfort and wellness.