Protect-A-Bed Unveils Ad Campaign in London Underground

July 30, 2012  by in UnCategorized   

By Home Furnishings Business in Advertising on July 31, 2012

Bedding protection vendor Protect-A-Bed has launched an ad campaign on London€™s massive underground Tube network as the world arrives for the Olympic games.

The ad campaign comes on the heels of the company€™s recent expansion into India.

€œProtect-A-Bed is quickly becoming the top-of-mind brand for consumers when they think of protecting their mattress and creating a healthy sleep environment,€ says James Bell, CEO of Protect-A-Bed, Chicago. €œThe enthusiasm for our products has been overwhelming and we€™re hopeful the ad campaign will broaden this awareness further.€

The London underground ad features Protect-A-Bed€™s healthy sleep zone solutions and a map highlighting the company€™s reach in 35 countries. The ad also has a Quick Response code, directing people to a television ad highlighting the product features and benefits.

Protect-A-Bed€™s ad will be featured in more than 2,000 train carriages during a 4-week campaign lasting the duration of the Olympics. Eighty percent of visitors to London, estimated at 8 million people, will use the Docklands Light Railway, one of the places where the ad will be.

€œSince launching in the UK and Europe four years ago, Protect-A-Bed has grown dramatically, building a market presence in diverse sales channels such as hospitality, retail, healthcare, and pest control as well as building a presence in Europe,€ says Simon Zamet, Managing Director of Protect-A-Bed Europe. €œOne of the many things that make Protect-A-Bed special is how we connect with our consumers. The London Olympics represents a once in a lifetime opportunity to reach our customers and support our trading partners across the globe in a very high profile way.€   

Bell says the entire company is excited about the campaign.

€œIt€™s an incredible time to be in London and to think that our ad is featured there is just amazing,€ he said.