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FurnitureCore.com Adds Design Cliq Application
July 26,
2012 by in UnCategorized 
By Home Furnishings Business in Internet on July 27, 2012
FurnitureCore.com, an industry portal for information and applications to improve retailer and manufacturer performances, has added Design Cliq to its applications.
Design Cliq, a patent pending Internet marketing process designed to attract and hold consumers visiting a retailers Web site through a tested series of style preference quizzes, bill its services as New Ways to New Customers.
According to Design Cliq, compared with the typical 4 percent Internet registration rate, 39 percent of consumers who start a Design Cliq quiz will register their name, e-mail address and ZIP code. Upon registration, they are then shown room photos of the retailer's products in their specific style preferences and are signed up for a long-term series of helpful home tips and personalized product information. Results show that Design Cliq registrants purchase 17 percent of the time and at an average of 29 percent more than the retailers average purchase ticket.
Fred Starr, former president and CEO of Thomasville Furniture and Natuzzi Americas, is the founder of Design Cliq.
"This is an Internet Marketing concept, which has been tested for over two years with major retailers," he said. "Were grateful to Havertys, Slumberland, Belfort Furniture, and Nebraska Furniture Mart for all their support. Combined with FurnitureCores analytics, we can now prove that Design Cliq produces sales and establishes a new, loyal customer base. Were especially pleased to see that 83% of our registrants are new customers."
"Design Cliq captures the long-discussed potential of the Internet," said Bob George, president of FurnitureCore. "We know that 73 percent of consumers visit the Internet before shopping, but until Design Cliq these likely purchasers were mainly anonymous. Now Design Cliq engages them early and continues to inspire them by understanding that their real purchase motivators are Style and Performance, not Price."
More information can be found at furniturecore.com under the Advertising tab.