Xcel Brands, Safavieh Ink Isaac Mizrahi Licensing Deal

July 23, 2012  by in UnCategorized   

By Home Furnishings Business in licensing on July 24, 2012

Xcel Brands has licensed Safavieh to manufacture and distribute furniture, rugs, decorative pillows and lighting for the Isaac Mizrahi New York brand.

The collection will debut at retail in Spring 2013.

"I am very excited to partner with Safavieh to launch our furniture, rug and lighting collection," said Robert D'Loren, chairman and CEO Xcel Brands, New York. "This license is a cornerstone of our home business."

"The right home makes for a happy life," said Isaac Mizrahi, creative director, Xcel Brands. "I believe that if a person surrounds themselves with light happy wonderful furniture, rugs, lighting, etc. they will have a light, happy, wonderful life."

Safavieh President Arash Yaraghi said: "Safavieh is thrilled to collaborate with Xcel Brands and Isaac Mizrahi. We will bring Isaac's taste and style to consumer's homes with beautiful designs for furniture, rugs, lighting and decorative pillows. Isaac has cleverly taken the best of his bold, contemporary fashion and color philosophy and translated it into timeless, cosmopolitan looks that people will want to continue into their homes."