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Brown Jordan, Trans-Ocean Sign Rug License
July 22,
2012 by in UnCategorized 
By Home Furnishings Business in licensing on July 23, 2012
Luxury outdoor furniture vendor Brown Jordan has licensed Trans-Ocean Import Co. to develop and market a line of indoor/outdoor area rugs.
Liora Manné will lead the design of the Brown Jordan Indoor/Outdoor Area Rug collection. The collection will include a breadth of exclusive designs, styles, and sizes with a wide color palette to meet the needs of todays consumers, retailers, and professional designers who seek area rugs that meet the décor, style and personal tastes for an outdoor living environment.
"The Brown Jordan Collection of indoor/outdoor area rugs will reflect the outdoor leisure, style and design heritage of our brand, said Chris Carmicle, president of Brown Jordan. For decades, Trans-Ocean has been a dominant player with best-in-class innovation and design capabilities in indoor/outdoor decorative area rugs. Their uncompromising standard of high quality and on-trend design is directly aligned with Brown Jordans approach to outdoor casual furnishings."
For more than 100 Years, Trans-Ocean has been a leader and premier supplier for fine area rugs, and was a pioneer in introducing outdoor rugs across various quality materials.
The Brown Jordan brand partnership offers us a marvelous opportunity to expand the Trans-Ocean product assortment said Charles Peck, CEO of New York-based Trans-Ocean. The brand resonates with a large and diverse audience from consumers and specialty retail to the trade design professional and hospitality market and offers a range of aesthetic for creative inspiration. We are proud to partner with them and plan to have a successful launch of this new and exciting product line at the Casual Market this year.
Brown Jordan Indoor/Outdoor Area Rugs will debut in September at International Casual Furniture & Accessories Market in Chicago.