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Wright Enhances Hi-Tech Promotional Headboards
July 18,
2012 by in UnCategorized 
By Home Furnishings Business in Display on July 19, 2012
Marketing services vendor Wright Global Graphics will enhance its line of point-of-purchase headboards that bring light and sound elements to the retail floor.
The line now will include an adjustable headboard display system that gives companies the flexibility to alter the height and width of the display to fit a full, queen or king size bed. These high quality, adjustable headboards can be updated with new imagery, providing companies the option to repurpose the pieces for different models and collections.
Wright will debut the expanded line of headboard displays and new versions of iPad kiosks at the upcoming Las Vegas Furniture Market, July 30-August 3.
It has always amused me that displays are treated as a throw away item, said Chairman of the Board Don Wright. With a little creativity, and some up-front engineering, POP displays can be renewed with simple graphic revisions. Changing this mindset can save both the manufacturers and retailers a lot of money.
With more options, the enhanced line of POP solutions will provide manufacturers and retailers the opportunity to develop custom-designed displays that incorporate brand messaging, strong graphics and electronics to increase visibility and improve the customer experience on the retail floor. Headboard designs can integrate lighting and sound elements, interactive displays, as well as space for brochures and other promotional materials. To save time spent on the customization process, for the first time, Wright will also offer standard versions of its popular iPad kiosk displays.
Research shows that adding light and motion to marketing displays increases consumer retention by over 65 percent. Serta proved its effectiveness with the iComfort line and the use of interactive displays has been gaining traction ever since. Manufacturers rush to throw expensive new colors and fabrics on the bed every six months and close out old models in an attempt to make the mattress pop on the retail floor. By developing displays with replaceable high impact graphics, we can provide our customers a more cost-effective solution that reduces the need to invest money updating their collections as often. It can be a better investment in the long haul.
The custom-built pieces will be offered at a variety of price points, from $150 to $2,000, depending on the features. For more information and to see the new headboard offerings, visit Wrights new showroom located in the Specialty Sleep Association space, C-1350.