Denver Mattress Raises $200K for Orphanages

July 17, 2012  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on July 18, 2012

Bedding retailer Denver Mattress Co. has raised $200,000 for the Tim Tebow Foundation's support of orphanage services.

A Denver Mattress promotion pledged $15 to the Tim Tebow Foundation for every mattress sold from May 21 until June 24. Components of the campaign included in-store signage, radio commercials, newspaper ads, catalogs, magazines, digital components, social media, online landing pages, and television advertisements.

For the second year in a row, Denver Mattress reached its goal for the Tim Tebow Foundation for the second year in a row.

"Denver Mattress was elated to have this opportunity to assist those in need and to make a positive impact in the world," said Dan Visser, president of the Denver Mattress Co.

Denver Mattress is part of Denver-based Furniture Row Cos., which operates more than 330 stores in 31 states.

"I am passionately driven to make a difference in the lives of people who need it most," said Tebow, whose foundation has partnered with Furniture Row since September of 2010. "With the help of great people and amazing companies like Furniture Row, we will make a difference."