G. Romano Commits to Las Vegas, High Point Markets

July 17, 2012  by in UnCategorized   

By Home Furnishings Business in Upholstery on July 18, 2012

Upholstery producer G. Romano has signed a permanent leases at the World Market Center in Las Vegas and the International Home Furnishings Center in High Point.

Rick Lovegrove, who runs the company with his wife Natalina Lovegrove, said the larger space will allow G. Romano to better show its products during the markets.

"A combination of elements has allowed us to commit to permanent showrooms," he said. "With a fashion-driven product such as ours, we always have new introductions, colors and fabrics. A larger permanent space will allow us to show these new products along with existing collections. Our dealers needed to see more of us at market."

In Las Vegas, the company's new 2,000-sqaure-foot showroom will be located in Building B, Suite 701, on the Modern Trends floor and will make its showroom debut at the upcoming 2012 Summer Las Vegas Market. The company had been showing in the home furnishings temporaries at Las Vegas Market since 2006. In High Point, the company has renewed its existing showroom space at D708 in the International Home Furnishings Center.

Celebrating its 50th anniversary this year, Lovegrove added that the new Las Vegas showroom will incorporate some vintage elements including framed photography of founder Gino Romano and some shots of the company's Montreal factory. The company also will showcase new upholstery collections and new fabrics.

"We're not a big corporation, but a family-owned, design-oriented manufacturer," he said. "But, at the same time we bring great product to market and IMC sees value in our type of company and has welcomed us with a lot of support."

Lovegrove also said the merger of IMC properties in High Point and Las Vegas has been a positive move that has helped companies like his reach a greater audience.

Both the IHFC and the World Market Center are owned by International Market Centers.