Elk Adds Mirrors to Trump Home

July 16, 2012  by in UnCategorized   

By Home Furnishings Business in on July 17, 2012

Elk Group International will be expanding the Trump Home collection to include decorative mirrors.

The mirror introductions will be shown at the upcoming Las Vegas Market,  and will be marketed under Sterling Inds., a division of Elk Group International.

The eight Trump Home designs span traditional, transitional and contemporary designs. Wholesale pricing ranges from $29 to $229. In addition, new portable lighting designs will debut at pricing starting at $35 for table lamps and $89 for floor lamps.

"The Trump Home collection resonates with the aspirational customer and with our new introductions this market we're able to offer even greater value," said Cathy Hoffman Glosser, execute vice president of global licensing for The Trump Organization.  "Decorative mirrors were a natural next step and will complement and strengthen our existing business. Luxurious, quality designs at an affordable price point is what has made this collection so successful."

 Bradford Smith, CEO of Elk, said the introductions capture the elements of Trump Home flair. 

"I'm thrilled that customers are offered such a luxurious array of additional choices that may help facilitate the introduction of fresh design elements to their décors," Smith said.

Trump Home includes mattresses, lighting, bath textiles and accessories, and crystal barware, stemware and giftware.