Wayfair Offers Wedding Registry

July 16, 2012  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on July 17, 2012

Online home Furnishings retailer Wayfair announced that it now offers a wedding registry.

Brides, grooms and parents-to-be can choose from among 5 million products from more than 5,000 brands for home-related products.

"Registries traditionally have focused on kitchen, bedroom and bath, often offering a limited selection of products in one style or design aesthetic," said Kristine Kennedy, editorial director for Boston, Mass.-based Wayfair. "Today's couples are looking for home items that fit their specific lifestyles and interests. Our new registry makes it easy for people to find exactly what they want for their next stage of life--whatever that may be."

In addition to offering design and decor products for every room in the home, Wayfair's registry service uniquely offers items from many other lifestyle categories, such as Home Improvement, Outdoor Recreation, Garage, Patio and Fitness. From furniture and flooring to gas grills and greenhouses, power drills and picture frames to closet storage and kitchen sinks, registrants have the freedom to select gifts that meet their actual needs.

"If you need an air conditioner, ask for it. There's nothing wrong with being practical, and people appreciate spending money on gifts they know will be useful. You don't have to register for a vase these days, though we do sell 1,800 of those if you want one," said Kennedy.

To help guide registrants through the process, wayfair.com enlisted the expertise of its Wayfair Homemakers, a panel of design experts featured on the company's blog, My Way Home, to create a comprehensive guide of top product picks covering everything from useful must-haves to fabulous finishing touches.

Other features include Wayfair Rewards, a loyalty dollars program where both the registrant and buyer receive 3 percent back to be used toward future purchases, as well as free shipping on most orders over $69, including extra-large or heavy items like furniture or appliances, which can help save hundreds of dollars.