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Brown Jordan Taps Rhiger as VP
July 16,
2012 by in UnCategorized 
By Home Furnishings Business in Executive Changes on July 17, 2012
High-end outdoor furnishings manufacturer Brown Jordan has named Wendy Rhiger vice president of strategic development and communications.
Rhiger will develop initiatives in support of the companys agenda for new markets, media, branding and emerging products. She will also develop and implement business growth strategies and oversee all Brown Jordan communications in order to strengthen its positioning, messaging and brand development.
Immediately prior to joining Brown Jordan, Rhiger was the Director of Marketing for Janus et Cie, leading all marketing and branding initiatives, as well as all communications for the firm. With extensive experience in both the furniture and fashion industries, Rhiger is recognized for her ability to drive marketing and branding strategies for luxury brands. She brings more than 15 years of experience to Brown Jordan, having held key leadership roles in which she was responsible for brand management, public relations and communications that proved integral to the design-oriented brands accelerated growth and prominence.
Chris Carmicle, President of Brown Jordan, El Monte, Calif., commented, Rhigers appointment is part of a series of changes being made to expand and revitalize the brand, and demonstrates Brown Jordans ambition to take the company into the next phase of its extraordinary journey.
Chief Brand Officer Steve Elton said, Rhigers proven business acumen, marketing savvy and passion for great design will be a valuable asset. I am confident that she will play an important role in furthering the Brown Jordan legacy and expanding the brands reach into new markets both domestically and overseas.