Ashley Licensee Switches Store Formats

December 28, 2009  by in UnCategorized   

By Home Furnishings Business in on December 29, 2009

A St. Louis-area Ashley licensee will convert two Ashley Furniture HomeStores to Phillips Furniture stores, which will carry higher-end goods, the Belleville News Democrat reported Monday.

The Phillips family, which owns 72-year-old Phillips Furniture in St. Louis, had partnered with Ashley in 2004. Ashley stores in Edwardsville, Ill., and Kirkwood, Mo., have been converted and renamed Phillips Furniture.

Phillips made the move to offer higher-end styles that are "casually cool, classically sophisticated, hip, trendy, sharp and steady."