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Las Vegas Gets Seriously Social
July 10,
2012 by in UnCategorized 
By Home Furnishings Business in Social Media on July 11, 2012
World Market Center Las Vegas has unveiled First Look: Ready Your Repin, a social media campaign to give market-goers a look at products and trends at Las Vegas Furniture Market.
In addition, social media enthusiasts and market-goers are invited to participate in a new photo contest (#iamlvm on Instagram and Twitter) and follow top bloggers as they embark on a two-day Treasure Hunt of hot finds at the July 30-August 3 Market.
Traditionally a publication distributed only during market, First Look: Ready Your Repin now allows Las Vegas Market attendees to start their pre-market shopping early. The campaign welcomes attendees to log onto Pinterest here, follow three First Look product boards (Furniture, Accents, Gifts & Holiday), and repin and like their favorite finds. Followers will receive daily new product pins leading up to and during marketjust look for the First Look stampand the manufacturers of the product(s) that acquire the most likes and repins will be featured in a special showcase.
We are excited to bring First Look to the social media stageproviding market attendees with a preview of the latest trends and must-see products at LVM, said Dana Andrew, vice president of global marketing and communications for International Market Centers. Incorporating First Look into a relevant, socially-driven media channel like Pinterest makes perfect sense. Our attendees are hungry to know whats hot in colors, trends, patterns and productsin advance of and live at Marketfrom the breadth of LVMs exhibiting companies.
Similar to past Markets, HGTVs Monica Pedersen and Home Trends Editor Julie Smith Vincenti will be hosting the traditional First Look presentation live during Las Vegas Market on Monday, July 30, at 10 a.m. A sampling of these new products will also be featured in the honeycomb-shaped product display in the lobby of Building B.
LVM also will introduce its new twitter hashtag that complements this Summer Markets ad campaign, You are Las Vegas Market. Attendees are encouraged to use the hashtag, #iamlvm on Instagram and Twitter to post photos of what Market means to them, including what showrooms they are visiting and what hot spots around the WMCLV campus they are frequenting. During Market week, select photos using the #iamlvm hashtag will be featured on the market Web site, on LVMs Facebook Page and Twitter at @WorldMarketCtr.
All social media enthusiasts are encouraged to use the official LVM hashtag, #LVMkt, to follow all Market news, highlights and dialogue from LVM and fellow Market-goers.
In addition to First Look: Ready Your Repinas well as introducing fun engagement campaigns for social media enthusiasts such as the photo contest, LVM and Traditional Home are teaming-up at Summer Market to bring attendees the Summer Blogger Salon for the third consecutive market. The following top bloggers from around the country will descend upon Market and embark on a two-day Treasure Hunt of top finds throughout the 5 million square-foot campus:
¢ Ashlina Kaposta, The Decorista.
¢ Cassandra Lavalle, Coco + Kelley.
¢ Jill Brandenburg, Design Lovers Blog.
¢ Kelly Beall, Design Crush.
¢ Kim Johnson, Desire to Inspire.
¢ Naomi Stein, Design Manifest.
¢ Stacey Bewkes, Quintessence.
¢ Marisa Marcantonio, Style Beat.
¢ Victoria de la Camara, Vanguard.
Market attendees also will have a chance to meet the bloggers and Traditional Home editors on Tuesday, July 31 at 4 p.m., during a wine and cheese reception hosted by Traditional Home in the Blogger Salon, Building C-345.
Attendees can follow the conversation and reveals from the bloggers hunt using the hashtag, #LVMTHTH. Plasma screens will be located throughout the buildings atriums, featuring up-to-the-minute blogger posts and twitter feeds.