Paula Deen Launches Kids Line With Universal

July 10, 2012  by in UnCategorized   

By Home Furnishings Business in Youth, Juvenile Furniture on July 11, 2012

Celebrity cook and Southern lifestyle maven Paula Deen and Universal Furniture have launched a new youth bedroom line, Paula Deen Kids.

Paula Deen Kids, which includes "Guys" for boys and "Gals" for girls, will join Universal's Smartstuff brand of youth furniture.

The Deen collections were inspired by her own gracious style and the life she shares with her grandkids, nieces, nephews and a host of other youngsters, who love the bustle and fun of Paula€™s Savannah home.

€œGuys and Gals share Paula€™s special style of comfortable casual furniture, touched with Southern sophistication,€ said Jeff Scheffer, CEO of Universal Furniture International. €œBut like Smartstuff, Paula Deen Kids was built from the ground up just for kids. It is not adult furniture retrofitted for her little friends.€ 

As with each approximately 25-piece  Smartstuff collection, Guys and Gals present innovative combinations of styling, safety-conscious construction, strategic pricing and game-changing smart features. Your Choice pricing applies so that similar pieces cost the same across both collections.    

Like the rest of the Smartstuff family, Gals and Guys are fully appointed with all of the fun features, smart teaching function: Nightstands feature a set of coasters for that sweaty glass, urging kids to €œRespect the Wood€ and protect the furniture; a folding board is a clever tool included in every dresser to make it easy to keep shirts looking tidy and kids looking smart; all hutches come with world maps to equip tomorrow€™s global leaders; a star chart accompanies all bunk beds to foster a love of exploration and discovery; desks feature an easy guide to ergonomics and proper posture for good health and study habits; every chest includes a Smart Moves easy exercise guide to keep kids sharp, nimble and quick.

Other Smartstuff features incorporated throughout each Guys and Gals collection include: patented charging stations in nightstands for today€™s plugged-in kids and all their stuff, like cell phones, iPods, iPads, computers, TVs, today€™s unending electronic necessitiesp or the vacuum sweeper when it€™s time to clean up; removable partitions in the lower drawers provide simple organization to help mom and her kids bring order to busy lives; each dresser includes a hidden storage compartment beneath a felt-lined tray for those special little treasures; built-in lighting is strategically placed for studying or to help keep monsters at bay during the night; a clever tray for the upper bunk creates a nightstand-in-the-sky for an iPod, cell phone or alarm clock; beds are available in twin and full with bunk beds available as twin over twin, twin over full, and full over full. Select beds available in queen size; under-bed storage units and trundles provide a sleeping place for sleepovers or extra space.

The Smartstuff construction story also is the same. Soft edges, bases and pilasters ensure safety for young children and greater appeal for older kids and young adults. Drawer interiors feature English dovetail joints on the front and back with full finish 9/16th inch oak plywood. The drawers operate on a pair of ball bearing, full-extension, soft-closing, under-mount glides. Bedrails are 100 percent bolt-together construction for sturdier, wobble-free beds. Bunk beds feature ladders with wider steps and deeper mattress openings. All finishes are lead free and are approved by a respected independent third-party testing lab. Innovative smart features along with Smartstuff Stuff and ample storage are incorporated throughout the collections. All beds accommodate an under-bed trundle or storage unit.