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Wright Brings Online Design Service to Vegas
July 9,
2012 by in UnCategorized 
By Home Furnishings Business in Advertising on July 10, 2012
Wright Global Graphics will enhance its Wright Assist designer services by switching to virtual meetings via Design Wright Now, an on-line collaboration tool that allows the company to tap into its entire team of designers and service more clients in less time.
The design and concierge service will once again be available at the July 30-August 3 Las Vegas Furniture Market; but rather than bringing one graphic designer on-site, for the first time Wright will have its entire team of graphic designers in North Carolina on-call, ready to meet with clients virtually to create specialized campaigns in real time.
Using Design Wright Now, Wrights team of designers and account executives can arrange on-line strategy and design sessions with their clients at market and make immediate changes to the designs in real time during the session.
In addition to the designer, staffers are available to assist clients with installing signs, point-of-purchase materials, receiving deliveries, providing extra pillows or shams, and pressing or cleaning fabrics if needed.
We created the program to address a number of common emergencies clients face while on-site at a show and have helped multiple exhibitors with last minute needs, from recreating misplaced or misspelled signage to getting point-of-purchase materials on a bed, said Wright President and CEO Greg Wright. Contrary to expectations, the majority of our business actually occurs at the end of market as exhibitors think ahead about ways to tweak their programs and displays for the next show. Since the on-site design service has been so successful, we decided to bring our entire design team on-site, virtually, which allows us to service more customers and allows our clients to work with our designer from the comfort--and convenience--of their own showroom.
The company will provide the Wright Assist service again this market in space B-1062, from July 27 through the close of the market on August 3. It will be open each day 8 a.m.-6 p.m.; and after hours by special appointment.