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Wright Expands Vegas Footprint
July 1,
2012 by in UnCategorized 
By Home Furnishings Business in Las Vegas on July 2, 2012
Home furnishings marketing services vendor Wright Global Graphic Solutions now has a second venue at Las Vegas Furniture Market.
Thomasville, N.C.-based Wright will showcase its range of product offerings in the Specialty Sleep Association space, World Market Center-C1350 at the upcoming summer show Las Vegas. The company will retain its previous showroom, WMC-B1062, for its Wright Assist service.
In its new SSA space, Wright will exhibit its line of headboard point-of-purchase solutions and top-of-bed offerings. The headboard displays provide manufacturers and retailers the opportunity to develop custom-designed solutions that incorporate brand messaging and strong graphics, such as lights, sound, iPad kiosks, unique textures as well as providing space for brochures and other collateral material. The company will also showcase its budget top-of-bed offerings, which offers its customers a more cost-effective option to dress and protect merchandise, while satisfying the need for dynamic curb appeal on the showroom floor.
Our Las Vegas presence has grown significantly over the last year," said Wright President and CEO Greg Wright. "As we continue to enhance our service programs and expand our product offerings, we made the strategic move to more easily distinguish between our two divisions. We chose the SSA space specifically because of its heavy foot traffic, giving us a stronger platform to showcase our full line of point-of-purchase and top-of-bed products.
Wrights previous showroom space, located in B-1062, will continue house its Wright Assist program, its at-market concierge service, which helps clients properly prepare and install signage and other last-minute point-of-purchase materials.