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High Point Market, TODL.com Team for Online Furniture Database
June 28,
2012 by in UnCategorized 
By Home Furnishings Business in High Point on June 29, 2012
High Point Furniture Market and Trade Only Design Library have created the High Point Market Residential Library.
This unique online database has interactive and branding capabilities to connect home furnishings industry insiders. All exhibitors at the Oct. 13-18 High Point Furniture Market will be included in the High Point Residential Library.
The trade-only home resource will be accessible to all High Point Market registrants, exhibitors, and media, providing access the industrys only product-level specification database.
The new partnership with TODL is yet another way that the High Point Market connects exhibitors with buyers and interior designers, said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. We are very excited to work with TODL to provide opportunities for Market exhibitors to create new relationships, maintain existing clients, and to grow their brands.
TODL is the design industrys largest product research and specification library online or in print, and is accessible only by trade professionals. As a source of detailed trade information, TODL requires fewer calls and clicks to get the specification information interior designers and retail purchasers need to make decisions quickly.
All High Point Market exhibitors will receive a free Interactive Brochure in the Library specifically designed to facilitate 24/7 interaction and commerce with existing TODL members and High Point Market registrants. The brochures include company description, logo, Web site, showroom location, product and installation images, and will be branded with a High Point Market badge to distinguish them in relevant searches.
In addition to providing exhibitors with enhanced visibility within the High Point Residential Library, the site can also be used to create interactive product brochures and to connect with TODLs 65,000-plus design trade members.
A High Point Market branded section will showcase every exhibitor and their showroom location, and every members Your Studio login landing page will feature the Markets tab leading members directly to the section. Display ads that promote High Point Market will directly link to the branded section and to Markets online registration.
Joining forces with High Point Market allows us to create an all-encompassing experience both during the show and after, said Stacey Tiveron, TODL founder. Attendees can take their in-person experience one step further by utilizing TODLs ability to provide resources for any stage of the design processplanning, execution, and beyond. The relationship between manufacturer and designer grows exponentially, while at the same time becoming increasingly simple and convenient.