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High Market Countdown Aims to Build Excitement
June 27,
2012 by in UnCategorized 
By Home Furnishings Business in Markets on June 28, 2012
High Point Furniture Market is counting down the days to the fall show with a new Countdown campaign.
Featuring exclusive information, new content, tips and tools, the campaign is designed to build excitement for the Oct. 13-18 Market, and to mark the days until registration opens on July 10.
The campaigns microsite features new content each day, including the best tips for navigating Market, the top apps and tools for the show, the latest trends in fashion and home, and even special announcements like the roster of new Style Spotters and other exciting plans for the launch of the new season and the Fall Market.
Visitors to the site can see the current days content, as well as articles and photos from previous days, and they can also preview topics that will appear on future dates.
The Countdown campaign is an engaging way to showcase the excitement that surrounds the High Point Market, which is our industrys version of Fashion Week, said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. It also allows us to provide even more content and information, not only about Market, but also about social media, trends, and new ideas for the industry.