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Caber Sure Fit To Debut in Vegas
June 24,
2012 by in UnCategorized 
By Home Furnishings Business in Bedding on June 25, 2012
Canadian furniture and bedding protection vendor Caber Sure Fit will debut at the July 30-August 3 Las Vegas Furniture Market.
As part of its recent expansion into the United States, Caber Sure Fit will launch its DreamSerene line of mattress and bedding protection in the Specialty Sleep Association space, World Market Center C-1350.
DreamSerene includes two trademarked features--Allergy Shield and exclusive Wet Block Technology, a breathable stain and waterproof barrier--to guard against allergens, bed bugs and water damage. DreamSerene encasements also feature the companys patent-pending DreamSeal designed to stop bed bugs from entering and exiting the mattress or box spring where the zipper meets the fabric. The line is offered in a variety of fabrics made from terry, bamboo and eucalyptus, and uses a step-up model of value, good, better and best product categories to address a range of consumer needs.
This is an exciting time in our companys history. Caber Sure Fit has become Canadas leading brand for furniture protection products and we plan to replicate that success in the United States, said Markham, Ontario-based Caber Sure Fit President and CEO Bernard Weinstein. As we enter into a much more competitive market, our key strategic advantage is our innovation. The DreamSerene brand is the result of a $1 million investment in research and development to create a complete line of unique protection products.