Schou USA Launches Margaritaville Line

December 22, 2009  by in UnCategorized   

By Home Furnishings Business in on December 23, 2009

Schou USA and Margaritaville Enterprises Inc. have partnered up for the design and marketing of a new collection of outdoor furniture and accessories based on the laid-back "Margaritaville" lifestyle.

Colorful, high-energy pieces will include beach furniture, umbrellas, pavilions, dining and deep seating sets and a wide range of accessories for outdoor entertaining.

"Our partnership is focused on creating outdoor furniture and accessories that will invite people to kick back, relax and immerse themselves in a lifestyle that relishes good friends and good times," said Chris Curran, president of Schou USA. "We will create products truly unlike anything on the market today.€"

The Margaritaville lifestyle is inspired by the life, writings and songs of Jimmy Buffett. The Margaritaville Enterprises brand portfolio currently includes hotels, radio, cafés, beer, food, spirits, apparel, shoes, the Margaritaville Tailgater Grill and the Margaritaville Frozen Concoction Maker.

"Schou's passion for quality and innovation and their understanding of the Margaritaville brand make them the ideal partner to collaborate with us on the design and marketing of an outdoor furniture collection," said John Cohlan, CEO of Margaritaville Enterprises. "The casual living category is eager for innovation, and Schou will raise the bar on product design, quality, functionality and creativity."