Morris Furniture Opens Complex in Florence, Ky.

June 21, 2012  by in UnCategorized   

By Home Furnishings Business in on June 22, 2012

Morris Furniture Co. has opened its newest Morris Home Center in Florence, Ky., and will celebrate with a grand opening event Tuesday evening.

The new 100,000-square-foot Morris center includes five stores under one roof. Combined, the five stores represent Northern Kentucky's largest single home furnishings showroom.

"The new Morris Home Furnishings, Ashley Furniture HomeStore, The Better Sleep Shop, The Morris Big TV Store and the Morris Back Room give consumers one-stop shopping convenience," Larry Klaben, president and CEO of Morris Furniture Co. said. "Shoppers are able to see the area's largest selection of upholstery, leather sofas, dining rooms, living rooms, bedrooms, mattresses and HDTVs all in one place. Visitors can enter any one of the four exterior entrances and visit  four stores and the Morris Back Room through mall-like inter-store connectivity for a truly unique shopping experience." 

The complex opening has added 60 new jobs to the company's employment. An estimated $5 million has been invested in remodeling, fixtures and showroom inventory. 

"We are excited to bring our Morris Home Furnishings, Ashley Furniture HomeStore, Better Sleep Shop, Morris Big TV Store, and Morris Back Room stores to Northern Kentucky," Klaben said. "We opened our first Morris Home Center in Cincinnati in late 2010, and the response has been fantastic. This location allows us bring the same one-stop shopping concept to Northern Kentucky."

Morris Furniture Co., Inc. started in Dayton in 1947 and currently operates 17 home furnishings showrooms throughout Dayton, Ohio, Cincinnati, Columbus, Ohio, and Northern Kentucky. The company opened a Morris Home Center in Springdale in November 2010. This five-store complex was built next to the company's existing Ashley Furniture HomeStore. The company also operates a 45,000-square-foot Ashley Furniture HomeStore in Crescent Springs, Ky.   

Morris Home Furnishings was selected as the National Home Furnishings Retailer of the Year in 2008 by the NHFA. 

"Our Morris Home Furnishings showroom features home furnishings for today's lifestyles," said George Hartley, COO. "Our showrooms are designed to give consumers the easiest way to shop for their furniture needs. This showroom is organized into lifestyle environments to match the shopper's needs. Instead of manufacturer galleries that divide a showroom and duplicate styles for consumers, this concept displays furniture collections together by style. Shoppers looking for casual furniture will find all our casual furniture offerings for each room in their home displayed together."