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High Point Market Wins Social Media Award
June 20,
2012 by in UnCategorized 
By Home Furnishings Business in Social Media on June 21, 2012
High Point Furniture Market and its Style Spotters program have won the Excite Award for Best Use of Social Media.
The Market was honored at this week's Expo Magazines Next Conference in Baltimore. The Excite Awards celebrate excellence and innovation in trade shows and events, and the winners will be profiled in the July issue of Expo Magazine. All winners and finalist can be found at the Awards Web site.
At each High Point Market, the Style Spotters program names home fashion trendsetters who showcase their favorite products and top trends from Market exhibitors on Pinterest, a Web site that lets users organize and share photos on virtual pinboards. The Spotters also present selected exhibitors with signs that highlight the Style Spotters name, as well as a QR code and URL for the Market Pinterest board. Market attendees also participate by voting on the pinboards and products, generating likes or re-pinning.
The High Point Market has received international recognition for the Style Spotters and has been named one of the top brands using Pinterest. Social media and branding experts such as Blogworld, Hubspot, Social Media Today, Likable Media, eModeration, and FrontLine touted the Markets Style Spotters program as a unique way to take advantage of brand building on Pinterest.
We are thrilled to receive this recognition for the High Point Market and for the Style Spotters, said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. The Style Spotters program, and our entire social media strategy, is in place to increase brand awareness, to build a community within the home furnishings world, to provide customer service and respond to feedback, and to quickly circulate information about the Market. Weve achieved all that and more with the popular Style Spotters, and we have new tools and programs coming up that will add even more value for our exhibitors and for the thousands of buyers and designers who attend the Market.
The Style Spotters program will continue this October, with a new roster of trendsetters announced on July 3. Style Spotters are also promoted on the High Point Markets Facebook page and on Twitter, using the Market hashtag #hpmkt. To discover more about the Style Spotters, go here.