Why Herman Miller Expects Brand Appeal Beyond furniture

June 14, 2012  by in UnCategorized   

By Aggregated Content in Home Office on June 15, 2012 from http://www.mlive.com/business/west-michigan/index.ssf/2012/06/herman_millers_neocon_show_nyc.html

Herman Miller CEO Brian Walker sees a broad future stretching out for the company, predicting a fusion of its consumer brand and office furniture products.

The brand's appeal will stretch beyond its furniture products.

"We think going forward, the important thing is to be able to attract consumers to fall in love with the things you do and be attracted to them, not only for the things you do but for where you stand as a company," Walker said this week during NeoCon.

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