Daily News Archive
Brought to you by Home Furnishings Business
WithIt Plans Summer Market Education
June 18,
2012 by in UnCategorized 
By Home Furnishings Business in Mattresses on June 19, 2012
WithIt and Ergo Bedroom will sponsor Love at First Blush," a panel debate on marketing mattresses to women, at Summer Las Vegas Furniture Market.
The panel, moderated by WithIt President Julia Rosien of Social North, will dive deep into the gender debate in the mattress industry; and takes place at 2 p.m., Monday, July 30, at World Market Center Las Vegas, space C-0176. Ergo Bedroom will host a kiss and make up cocktail reception immediately after the presentation in its Las Vegas Market showroom, space C-0184.
A panel of divided male and female bedding leaders will debatethe truth about finding happiness in bed. Expect engaging banter while Rosien challenges panelists to answer the hard question: Are we satisfying both sides of the bed? Both groups--women on one side, men on the other--are fervent believers that marketings purpose is to deliver on business goals. And both will vie that their gender is the winner.
Panelists include Kim Knopf, a successful entrepreneur and chief executive officer at Innovative Mattress Solutions; Don Wright, chief marketing officer at Wright Global Graphics; and Mark Quinn, segment vice president of marketing at Leggett & Platt.
The industry is hungry for big ideas that will challenge and transform how we market and sell beds to men, women and couples, said Rosien. Our panelists have been challengedgo big or go home.
Las Vegas Market attendees who want to attend this event can register online here. For more information, contact WithIt Executive Director Sara Lyke at 336.880.2188.