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NHFA, Web4Retail Set Webinars
June 18,
2012 by in UnCategorized 
By Home Furnishings Business in Internet on June 19, 2012
The National Home Furnishings Association and Web4Retail have teamed for a webinar series titled "Effective ROI Strategies for Your Internet Marketing."
The series is based upon results from Web4Retails year-long field project, in which they travelled the country working with various retailers to maximize internet marketing strategies. Web4Retail will share case studies of furniture retailers throughout North America who have grown their Internet offerings and have achieved significant ROI results.
This three-part series will begin with basic Web strategies and continue all the way through to effective e-commerce, social media audience gathering and audience conversion.
What we saw as we were out traveling is that many retailers had various internet strategies, said Denise Keniston, president of Web4Retail. "However when we looked at conversion rates, we found retailers were attracting an audience, but they had no sales and marketing measures to convert them, which lead to a significant loss of opportunities."
NHFA Executive Vice President Steve DeHaan encouraged home furnishings retailer to attend the series.
NHFAs mission to effectively improve profitability within the retail home furnishings community. That is why we are proud to host this webinar series of effective ROI strategies, DeHaan said.
The first webinar in the series will be presented on June 26, 2012 at 3 p.m. (EDT); and again on June 28 at 1 p.m. (EDT). Visit here for more details on the entire three part series.