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Comfort Solutions Partners with Central American Licensee
June 18,
2012 by in UnCategorized
By Home Furnishings Business in Bedding on June 19, 2012
Bedding supplier Comfort Solutions has signed a licensing agreement with Grupo Diveco, the largest mattress supplier in Central America to make and market Comfort Solutions and King Koil beds throughout the region.
Based in Guatemala City, Grupo Diveco supplies bedding to sleep shop chains, furniture and department stores across El Salvador, Honduras, Belize, Nicaragua, Costa Rica and Panama, in addition to Guatemala.
The 41-year-old manufacturer, headed by the Dimitrakis family, also supplies hotel and hospitality businesses in the region along with operating its own Sleep Gallery stores.
"This is very much a 'win-win' situation for both parties," said Owen Shoemaker, who heads up international business for Comfort Solutions and serves as senior vice president of product development. "We're very confident of Grupo Diveco's ability to manufacture and market our products throughout Central America. At the same time, the company is looking forward to leveraging the worldwide awareness and reputation of the King Koil brand at retail and in hospitality markets across its expansive service region."
Grupo Diveco operates a 250,000-square-foot production facility in Guatemala City and makes its own foam, springs and other mattress components. The producer also manufactures its own Olympia-brand mattresses, one of Central America's top bedding names.