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Pure LatexBliss Doubles Down in Las Vegas Showroom
June 14,
2012 by in UnCategorized 
By Home Furnishings Business in Las Vegas on June 15, 2012
Luxury mattress brand Pure LatexBliss will double its Las Vegas Furniture Market showroom to 6,463 square feet.
The move in
World Market Center's Building B, space 945 is Pure Latexbliss' third Las Vegas expansion in as many years.
The additional square footage allows Pure LatexBliss to highlight its latest product introductions, merchandising solutions, new Pillow Display Center and topper point-of-purchase displays, and provide retailers a Nap Room filled with the companys most popular model.
As the Latex category has boomed, our Talalay latex product offerings are multiplying at a rapid rate and we simply ran out of room, said Pure LatexBLISS President Kurt Ling. We blew through the wall and expanded our most recent space, more than doubling the size of our showroom. Not only does this provide us with a larger area, but it also gives us more space to feature our expanding product lines and merchandising concepts. Following the last trade shows, many of our customers told us they have gone home and emulated our retail displays in their own showroom floors. Were excited to give them additional merchandising concepts.
At Market, Pure LatexBLISS will introduce line extensions of its ActiveFusion Climate Control, which the company has added into all their mattress collections as a result of the overwhelming success of the technology. The ActiveFusion lines feature the Bekaert Gel Fabric ticking and utilize phase change material, which stores and releases energy on demand, helping two partners sleep at their optimal body temperatures.
The company also will debut its first line of ActiveFusion pillows, which are available in both Fast and Slow response.