Sealy Takes Stake in Foam Company

June 13, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on June 14, 2012

Bedding producer Sealy Corp. (NYSE: ZZ) has acquired a non-controlling interest in Comfort Revolution, a foam products company.

Headquartered in West Long Branch, N.J., Comfort Revolution will continue to be led by company founder and CEO Michael Fux, and his management team will continue to control the company's day-to-day operations.

"Comfort Revolution has a track record of success," said Larry Rogers, Sealy president and CEO. "Their skill in developing and taking to market breakthrough specialty foam and gel bedding products complements Sealy's portfolio of specialty mattress products. Michael's reputation in the industry, supplier contacts, relationships with major customers and legacy of innovation truly set the company apart."

Following Sealy's announcement last fall to create a separate division to focus on specialty mattress products, this move signals Sealy is taking a broader approach to the specialty products category and is  investing in new technologies and expertise to drive growth.

"Sealy's long term vision is to be a total sleep solution provider, which extends beyond our traditional mattress business, and our strategic partnership with Comfort Revolution is a very big step for us in that direction," said Rogers.

The companies saw exciting possibilities for a long-term strategic relationship to introduce new products around the world. Sealy has been a leader in mattresses since 1881, and Comfort Revolution foam products have received a strong response in the United States.

"Sealy gives us the strength to reach around the globe with our revolution in comfort, and the resources to explore even-more innovative solutions," Fux said.