Robert Rosenberg Named VP of PFP

June 10, 2012  by in UnCategorized   

By Home Furnishings Business in Executive Changes on June 11, 2012

Robert Rosenberg has been named vice president of Planned Furniture Promotions and will oversee various events, merchandising and operations in his new role.

Rosenberg will be a key component in further improving PFP's event success.  Rosenberg joins the PFP executive team after working his way up through almost every role in the company.

He started with the company in 2003 as a warehouse hand, moved into store sales, then assistant event coordinator and finally to event manager. Rosenberg conducted record breaking events for the company, not only in gross sales, but in profits and satisfaction for PFP clients.

Rosenberg is the grandson of Gene Rosenberg, PFP co-owner, and also a founder of Bob's Discount Furniture.

"I've watched Rob move through the ranks and when this new promotion was suggested by our executive team, I could not have been more pleased," said Gene Rosenberg. "Rob has worked hard and excelled on behalf of the company and our clients. With his well-deserved promotion, Rob, together with the entire PFP team, will help ensure that the Rosenberg legacy of providing unparalleled results and service to our clients will be carried on."

 Among others, Rosenberg has been involved in major industry events and sales at Levitz, Modernage, Sofa Express, American Home, Georgetown Interiors, Sussan Furniture, Mazer's and most recently at Furniture Warehouse in Salt Lake City.

"Rob's experience, overwhelming success, and can-do positive attitude are what prompted us to make this move", said Roy Hester, sr. vice president for the company. "Rob understands that our first directive is to help our clients reach their goals-he accepts that as his most important priority and has delivered on that promise time and time again. We're delighted to have him join our executive team."

Rosenberg joins other PFP executives, Roy Hester, Burt Homonoff, Mark Bannon and Tom Liddell.