Vegas Sets "Kickoff to Bedding"

December 21, 2009  by in UnCategorized   

By Home Furnishings Business in on December 22, 2009

World Market Center will host its first "Kick Off to Bedding," a day of exclusive networking events and programs underscoring the line-up of new bedding products and collections at the Winter Las Vegas Market, on Tuesday, Feb. 2.

"With so many new product introductions planned for February among our mattress producers, we wanted to shine a giant spotlight on our bedding market and create new opportunities to grow business for our customers in 2010," said Babs Blair, vice president of leasing for World Market Center Las Vegas. "We have a terrific line up of networking and content-focused events that will energize retailers and ensure February Market is the 'Super-bowl' of the bedding industry."
 
"Kickoff to Bedding" events on Feb. 2 include:

* "The Producers: Power Breakfast," 8 a.m.

Bedding producer roundtable discussion hosted by Furniture/Today. Senior bedding executives will share their perspectives on the industry's business prospects in the new year and will reveal what their companies will be doing to spark sales during this roundtable discussion hosted by Furniture/Today.

* "Environmental Claims: What Marketers and Retailers Need to Know--Terminology, Definitions, Standards and Trends for the Bedding Industry," 2 p.m., WMC-C1350.
The Specialty Sleep Association sponsors the release of findings from a "Green Initiative" consumer survey, and will also release a set of definitions and terms based on research conducted over the past nine months. Open to the public, the mattress/bedding "Green Initiative" is working to better define common terms being used in the industry to achieve transparency with clear terminology based on consumer and retail sales research.

* "Kick Off to 2010: The Bedding Producers and Players."
A private event featuring an entertaining address by former New Orleans Saints quarterback Archie Manning. Manning's impressive 13-year professional football career included the National Football League's Most Valuable Player recognition in 1978 and induction into Mississippi's Sports Hall of Fame in 1989. Manning is father of current Indianapolis Colts quarterback Peyton Manning, current New York Giants quarterback Eli Manning, and former Ole Miss receiver Cooper Manning. Manning's on-the-field leadership will present new insights for an industry "playing to win."