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Ethan Allen Draws Thomas Friedman's Notice

By Home Furnishings Business in on December 22, 2009

Ethan Allen, Danbury, Conn., has drawn praise from New York Times columnist Thomas Friedman, one of the country's most recognized editorial bylines on political and economic topics.

In "The Do-It-Yourself Economy" Friedman addressed the "twin tsunami's" of the Great Recession and the "Great Inflection" that are affecting the way companies do business.

"The Great Inflection is the mass diffusion of low-cost, high-powered innovation technologies--from hand-held computers to Web sites that offer any imaginable service--plus cheap connectivity," Friedman wrote. "They are transforming how business is done. The Great Recession you know.

"The 'good news' is that the Great Recession is forcing companies to take advantage of the Great Inflection faster than ever, making them more innovative."

Ethan Allen was Friedman's "large company" example of businesses that are investing in technology to trim costs, increase efficiency and reach out to new markets.



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