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Palliser Commits to Las Vegas
June 4,
2012 by in UnCategorized 
By Home Furnishings Business in Las Vegas on June 5, 2012
Palliser Furniture has signed a multi-year lease at World Market Center Las Vegas to exhibit at Las Vegas Furniture Market.
The Winnipeg-based upholster vendor had shown at the Winter 2012 Market, and is now committed to a permanent space, in B-770 of Building B in the Modern Trends area. Palliser looks to use the location to build upon business with its current retailer base and allow a focus on the western retailers in both the United States and Canada, including international retailers who attend the Las Vegas market.
We saw over 500 retailers during the past market in January," said Palliser President of Sales and Marketing Cary Benson. "Many had not shopped our line in the past five years."
Palliser makes custom upholstered and motion furniture with manufacturing facilities in Central Mexico and Canada, in fabric and leather including stationary, motion, recliners and home theater.
The depth and breadth of the Palliser line with its infinite ability to configure the combination of product and cover is a business model that fits perfectly with the small to medium-size retailer in western states. said Benson. We know that many of these retailers attend the Vegas market and this creates the opportunity for them to view the Palliser line and for us to showcase the product and all of its possibilities.
The Vegas market is an excellent complement to Pallisers show strategy according to Art DeFehr, CEO of Palliser.
As a North American producer of custom furniture we can now reach both our large and smaller retail partners through a strategy that reflects the geography and international character of the company," he said.
Palliser now displays in High Point and Vegas in addition to the Toronto plus a private annual Winnipeg show for its Canadian customers and a private show in Mexico.
Palliser is a leading North American furniture manufacturer with great designs, service and the ability to customize products for their customers," said Craig Staack, vice president of business development for WMCLV parent company, International Market Centers. "We are thrilled to begin a long term partnership that fuels their continued success at World Market Center.